In today’s seafood market, sustainability is no longer just a choice - it is a mandatory requirement driven by both legislation and the end consumer. As your trusted partner, we would like to inform you of significant changes: the Aquaculture Stewardship Council (ASC) has introduced a new brand identity and label.
Our company is already actively working to implement this new visual standard and ensure full compliance with the updated guidelines.
What do these changes mean for you and your customers?
The transition to the new ASC logo is more than just a visual update. It is a step toward an even more rigorous and transparent system, providing several key benefits for our business clients:
• Guaranteed Traceability: When purchasing from us, you can be fully confident that the products originate from ASC-certified farms. The strict "Chain of Custody" process ensures that every product is traceable from the farm all the way to your warehouse.
• Regulatory Compliance: We are closely monitoring the transition deadlines (July 2026 for the EU market), ensuring that the products you receive are labeled according to current requirements. This protects your business from risks associated with incorrect labeling.
• Brand Credibility: The ASC label is a globally recognized symbol of quality. By offering these products to your customers, you demonstrate your social and environmental responsibility using a label that commands the highest level of consumer trust.
Our Commitment
As a certified member of the supply chain, we strictly adhere to all ASC requirements regarding logo placement, the accuracy of claims, and code usage. Our collaboration with the ASC and MSC licensing teams guarantees that every product and enclosed document meets the highest standards.
Looking to the Future Together
The world demands a responsible approach to resources. By choosing us as your supplier, you not only receive premium quality seafood but also become part of a global movement promoting sustainable aquaculture.
If you have questions regarding the implementation schedule of the new label or would like to learn more about how ASC certification strengthens your product portfolio, our team is ready to provide all the necessary information.
Let’s build a responsible business together!